Let It Snow

Malibu is celebrating the holidays with Malibu Winter Edition – a unique, wintry twist on the world’s favorite Caribbean rum. Malibu Winter Edition brings you Caribbean rum with the same great taste and coconut flavor of Malibu but with real coconut flakes that swirl throughout, like a winter snowstorm.

“Malibu Winter is a refreshing, one-of-a-kind holiday offering that combines the laid back spirit of summer with the crisp and frosty feel of winter,” commented Sheila Senhouse, Brand Manager for Malibu, Pernod Ricard USA. “To develop the product, we utilized cutting edge technology that allows the real coconut flakes to remain floating in the liquid, much like snowflakes falling from the sky. The result is a truly special and delicious limited release Malibu product that is perfect for gift giving and provides our retail partners with a traffic-stopping opportunity to drive incremental sales of Malibu during the holiday season.”

BRRRING THE FLAKES!

Take the Sting Out

This superb five times distilled vodka is produced 100% from single grain (wheat) and enriched with a real edible scorpion. The scorpions are a delicacy in several countries. These scorpions are farm raised not wild.

Their diet and environment is controlled to assure their good quality. The scorpions are processed for human consumption, according to high quality food preparation standards. The toxins that make the mind venom of these particular scorpions when alive, are broken down with a special process. The scorpions have been subject to analysis in many countries to confirm that no harmful substances are present. Distilled and bottled under license of Rodrigo Rodriguez.

The New Vodka; Let It Rain Over Me

After nearly two years of working with leading mixologists, vodka connoisseurs, and premier roducers of distinguished spirits, Voli is proud to offer the first low calorie, delicious fruit and fusion flavored vodkas.

Light. Voli light vodkas are on average between 25% and 40% lower calorie than leading brands. In a world where things add up, it's nice to start subtracting.

Delicious. Voli light vodkas' natural ingredients are expertly blended to achieve the perfect balance of natural fruit flavors and vodka distilled from superior French wheat and pure spring water. You balance the world on your shoulders; let Voli balance the cocktail in your glass.

Fusion. Voli light vodkas pioneer the introduction of fusion flavors. Voli's fusion flavors are multiple fruit flavors masterfully blended together in perfect proportion to create tastes and aromas unlike any other. Simply pour Voli over ice and enjoy.

Voli is available in original lyte, lemon, orange vanilla, pear vanilla, raspberry cocoa, and espresso vanilla. Enjoy Voli in your favorite cocktail or, even better, enjoy it straight up. Welcome to the fusion of light and delicious.

Shot, Shot, Shot, Shot, Shot, Shot, Shot, Everybody!

CÎROC Ultra-Premium celebrates the uncommon on every level; from the uniqueness of its grape composition, to the innovative cold fermentation and maceration techniques, CÎROC has subtle aromatics and a smooth, naturally refined taste.

The name “CÎROC” comes from the combination of two French words: Cime, meaning peak or summit-top and Roche, meaning rock. Its name references the high-altitude vineyards where the Mauzac Blanc grapes are grown, and the stony village walls of the famous medieval Cordes-sur-Ciel, which look onto the vineyards.

CÎROC Ultra-Premium Vodka releases the true flavors of every cocktail. The complexity of the distilled grapes draws out and complements the flavors of whatever CÎROC is mixed with. Add to that the distinctly clean finish of CÎROC and absence of alcohol burn, and you have the most celebrated vodka cocktail experience.

La Fee Verte

Lucid Absinthe Supérieure is a traditional, French-made absinthe verte (green absinthe), whose formula was first approved in 2006. It was granted a COLA (Certificate of Label Approval) in the United States on March 5, 2007, making it the first genuine absinthe to gain approval for legal distribution in the U.S. since 1912.

Lucid is produced in France for the Viridian Spirits company of New York. It is distilled using traditional French methods. Lucid contains less than 10 ppm thujone, because the U.S. Alcohol and Tobacco Tax and Trade Bureau mandates that any finished food or beverage tests less than 10ppm (equal to 10mg/kg) thujone in order to be considered legal (i.e. "thujone-free") pursuant to 21 CFR 172.510. Speculation about the extent to which thujone is important persisted for more than a century, but any lingering notions that thujone was an 'active ingredient' of absinthe has been conclusively debunked by modern science. The Lucid brand revived the antique term "Absinthe Supérieure" to differentiate itself from the negative connotations of absinthe that persisted in the TTB. The recipe includes Grande Wormwood (Artemisia absinthium), along with green anise, sweet fennel, and other herbs, and was developed by T.A. Breaux, an absinthe expert and historian. By early 2008, Lucid became available through most distributors in many states.

Keep On Walking

The makers of Johnnie Walker announced the launch of Johnnie Walker Double Black to the United States. This is a new limited edition scotch whiskey that enhances the classic essence of Black Label.

Taking cues from the unparalleled flavors of Johnnie Walker Black Label, Master Blender Jim Beveridge struck out to craft a blend that would take the intensity of Black to unexplored territory. He started on Scotland's vast shores, rediscovering the powerful west coast and subtle east coast scotches integral to today's world-renowned Black Label.

Blended to break the rules, Double Black boasts an edgy confidence in flavor that separates it from its balanced relative, Johnnie Walker Black Label. It is not simply a darker version of Black Label, for it cannot be defined by color alone. Nevertheless, the two blends are intrinsically linked. As any discriminating drinker can see, they share DNA - in their smoky nose, unmistakable spice and slight tones of dried fruit.

Originally debuting only in Duty Free shops across the globe, there has been large hype around Double Black being available nationwide. This is only available for a limited time so make sure you get yours now. Double Black sales are set to stop at the end of the year so cough up the $40 and get walking

Shaken, Not Stirred

Ever wonder what was special about James Bond that made every woman want him and every guy want to be him? The suits? 007 number? License to kill? Fancy gadgets? All wrong. It is that suave, sophisticated martini he drinks.

The drink was invented by author Ian Fleming in the 1953 novel Casino Royale.

Ian writes:
"A dry martini," [Bond] said. "One. In a deep champagne goblet."
"Oui, monsieur."
"Just a moment. Three measures of Gordon's, one of vodka, half a measure of Kina Lillet. Shake it very well until it's ice-cold, then add a large thin slice of lemon peel. Got it?"
"Certainly, monsieur." The barman seemed pleased with the idea.
"Gosh, that's certainly a drink," said Leiter.

Bond names it the Vesper, after his character’s love in the novel. This martini is different then the standard Bond martini because it uses both gin and vodka, Kina Lillet for dry vermouth, and lemon peel for the basic olive. There is many debate over the Vesper because it was only used once in the novels and Bond resorted back to his vodka martinis.

At this point most people are more astounded that the 007 movies are actually based off of novels. Daniel Craig, in the film Casino Royal, truly made the Vesper Martini famous. During a heated poker match, he stops to order a dry martini: 3 measures of Gordon’s, one of vodka, half a measure of Kina Lillet; shake it up over ice and add a thin slice of lemon peel. Wait, sound familiar? No matter where you herd it, you too can feel like a secret agent when you order this drink.