Enjoy By IPA: It’s Devastatingly Fresh

Enjoy By IPA: It’s Devastatingly Fresh

Double IPA    9.4% ABV

Brewed by Stone  Brewing Co. Escondido, California

Notes: 88 IBUs (International Bittering Unit). Brewed with Simcoe, Delta, Amarillo, Citra, Cascade, and Motueka hops.

Background: The idea behind this beer from Stone, was to guarantee that the consumer is getting the freshest beer possible. As freshness is a huge component of not only beer in general, but specifically big IPA’s, they brewed and bottled this beer specifically NOT to last. The name “Enjoy by 04.01.13” is the date stores are required to take it off their shelves because they can no longer guarantee its freshness.

Appearance: It pours a medium level gold color. With a very nice white head. It has great head retention throughout.

Aroma: The aroma is very hop heavy up front. It definitely has some citrus and floral notes as well. You do not smell the grains or malts used to brew the beer.

Taste: You get hops from beginning to end with each sip. It also has a certain sweetness to it. You get a taste of some orange and grapefruit in the beer. Taste is almost draft like. A very smooth and very fresh beer.

Overall: I would rate this beer a 98/100. This beer is darn near perfect. It is one of the best, smoothest Double IPAs I have ever had. The idea behind this beer is fantastic, as we have all gone to the store before and grabbed a six pack that was not at its peak freshness. Well, that is not a problem here. Stone has done a great job with the Enjoy by series, and I will definitely be picking up the next one to enjoy before 04.20.13.  

-Braden & Jon