Malibu is celebrating the holidays with Malibu Winter Edition – a unique, wintry twist on the world’s favorite Caribbean rum. Malibu Winter Edition brings you Caribbean rum with the same great taste and coconut flavor of Malibu but with real coconut flakes that swirl throughout, like a winter snowstorm.
“Malibu Winter is a refreshing, one-of-a-kind holiday offering that combines the laid back spirit of summer with the crisp and frosty feel of winter,” commented Sheila Senhouse, Brand Manager for Malibu, Pernod Ricard USA. “To develop the product, we utilized cutting edge technology that allows the real coconut flakes to remain floating in the liquid, much like snowflakes falling from the sky. The result is a truly special and delicious limited release Malibu product that is perfect for gift giving and provides our retail partners with a traffic-stopping opportunity to drive incremental sales of Malibu during the holiday season.”
BRRRING THE FLAKES!
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