Bold Cherry

In June of 2012 Southern Comfort will expand its family of brands and launch a Bold Black Cherry. Southern Comfort’s new Bold Black Cherry is a mixture of Southern Comfort with whiskey and cherry flavors. "The launch of Southern Comfort Bold Black Cherry continues the brand's innovation with new flavors which began with Southern Comfort Lime in 2010 and continued with Southern Comfort Fiery Pepper last fall," said Mark Bacon, VP, Managing Director, Southern Comfort. "We feel Bold Black Cherry will recruit new consumers into the Southern Comfort franchise who enjoy a distinctive flavor profile in their cocktails." Infused with natural cherry to deliver an authentic taste that's smooth and invigorating, Southern Comfort Bold Black Cherry has been designed to appeal to a broad age range and meet consumer demand for great tasting flavors that are unique. The brand is confident the new expression will continue to increase relevancy amongst younger drinkers, offering a bolder drink that's ideal for high energy occasions. Thanks to our friends at NC&B