Tuesday, November 29, 2011

Green Lantern


East meets west has struck again. Combining a mesmerizing bottle and unsurpassable liqueur, it is a sake-based drink, billed as both "The World's Only Sake Liqueur" and "The All Natural Asian Liqueur" due to its 20 strange botanicals and fruits and Asian production and inspiration. Can you believe that is a result of a graduate program assignment?

Kirk Sahn and Trent Ulciny were given an assignement of creating a product to produce, market, and create a business. Both were on course for masters in International Business & Marketing but ended up with a healthy liqueur with captivating design. The name TY KU was born. What was developed was a vibrant green liqueur that lights up when poured.

TY KU is produced in Japan using a junmai-ginjo sake and an Asian vodka (Shochu) as a base. Sake, often referred to as rice, is sulfite-free, meaning no hangovers. No hangovers is nothing compared to the blend of 20 ingredients including: pomegranate (antioxidant), Asian pear (hangover remedy), honeydew, yuzu (Vitamin C), plum (Vitamin C), fuji apple (lowers LDL, increases HDL), white cranberry (antioxidant) and oolong and green teas (antioxidants). The spirit is sweetened with elderflower syrup which reduces the sugar factor common among liqueurs and the effects of the aphrodisiacs ginseng, damiana and dragon's eye are not to be forgotten.

This amazing bottle self-illuminates when picked up and makes a wonderful display in any bar. There is a button at the base of the bottle that activates the LED. The LED lights when pressure is released from the base so you get a shot of light every time you go for a drink.

TY KU has since came out with several other varities as well; to be saved for another post. Lets all follow the glow for now.

No comments:

Post a Comment