Looking for the next great shot and drinking ritual to electrify the
night? The good news is that it’s always “midnight” somewhere, and all there is
to do is chill, pour, and shoot. Guaranteed to inspire epic nightlife moments,
Kahlúa Midnight™, a 70 proof mix of rum and black
coffee liqueur, makes its debut today in bars and retailers nationwide. This
bold, yet slightly sweet creation is a delicious mixture of smooth rum mixed
with strong black coffee. It is intended to be served chilled as a shot that can
transform an otherwise unremarkable night into an unforgettable one. It embodies
the spirit of the midnight hour, a time where a new day is dawning and
possibilities seem endless.
“Kahlúa Midnight is a huge step forward for
the brand. We wanted to create a strong product that not only tastes amazing but
has the ability to elevate the social experience of a night out with friends,”
said Michelle Sanders, Brand Director for Kahlúa.
“Kahlúa Midnight succeeds on all fronts. It’s a 70
proof spirit that goes down easily, and the added boost from the black coffee
flavor is sure to awaken the senses. This is a great new drink people will rally
around.”
A twist on the beloved original Kahlúa, the
number one coffee liqueur in the world, Kahlúa
Midnight is bound to be the next crowd-pleasing, go-to shot among party goers
everywhere. The taste is smooth, bold, and just a tad sweet, setting it apart
from the standard sticky and sugary sweet coffee liqueurs on the market
today.
With the growing consumer trend toward coffee-flavored products, coupled
with the desire for a sweeter straight shot, Kahlúa
sees an opportunity to promote its own simple approach with chilled Kahlúa Midnight followed by a fresh orange slice. Ideal for
any occasion—whether a celebratory cheers or simply a night on the town, Kahlúa Midnight bursts with flavor.
Thanks
to our friends at NC&B
